ROOSTER REBRAND

This Small Brand Rebrand  was inspired by a coffee shop I used to frequent in Hagerstown, MD. It's a locally owned coffee shop that is well-known amongst locals for its quality drinks and eclectic vibe inside. The goal of this rebrand wasn't to completely change its feeling, but to update it and give a modern flare to draw in a younger crowd while still appealing to the older and loyal consumers that have been around from the beginning. 

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To develop a new identity while maintaining its integrity, I chose to use a slab serif font for the title and a sans serif for the subtitle. A slab serif is classic, but not as serious as a serif, and the sans serif is modern, so mixing the two will help feel the same as its original, while still being approachable and less stiff. I replaced the double O's with coffee beans, since I changed its original name of coffeehouse  to cafe. I made the colors scheme bright and natural to better match the brand's original identity and to give off a more welcoming and bright feeling compared to the darker colors used before. For the logo itself, I felt it was a great opportunity to tie in the name to an icon that they can be known for with their advertising. Having a vector illustration of a rooster in a moon wearing some shades is a simple, yet memorable icon that can be shown with little context will help them stand out and make marketing easier. 

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To show what the branding would look like, I created some mock-ups of what their new packaging would look like for their to-go orders, as well as a physical menu to take with you, since their only menu is a chalkboard above their register. I updated what their shirts would look like, and added a branded tote bag since they are a popular accessory amongst the younger crowds. 

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Rooster is very active on social media, specifically Instagram, so I created what their profile page would look like with their new branding, as well as a 2-slide post promoting their new branding. The way it's being promoted  is how they have promoted previous new items/events on their page before, so I made sure it wasn't going to stray away from their usual business practice, and won't financially impact them in any extreme way.